Executive Coach in Amsterdam
The higher you climb, the fewer people push back.
Everyone around you has their own interest in your decisions, and honest feedback becomes rarer the higher you go. As your executive coach, I have no hidden agenda: I tell you the truth, help you grow, and share some of the weight that comes with leadership.
You tell me what your goals are, I give you my honest first read.
Where it goes from there is up to you.









Coaching is an unregulated profession. In the Netherlands alone, over 100,000 people call themselves a coach, and only a small share (less than 10%) is certified through a recognised body. I trained as a Co-Active coach, widely regarded as the global gold standard in coach training, have hundreds of hours of coaching experience and I'm internationally certified through the International Coaching Federation.
Common themes in executive coaching.
As an executive coach, I work 1-on-1 with senior leaders, from senior manager to director to CEO, in a programme built entirely around your specific goals.
The problem:
You know your subject well. But in the boardroom, or in conversations with senior leadership, that doesn't always land the way you want. You hesitate a beat too long, or hold back. And the higher you climb, the more it matters how you come across, not only what you know.
This plays out on two levels: the confidence to take your place, and your leadership presence, the authority you project without forcing it.
How I approach it:
We work on both. On your confidence: where the hesitation comes from, and how you stand firmer in moments that feel tense right now. And on your leadership presence: how you deliver your message, how you come across under pressure, how you take up the space your role calls for. I know that world from the inside.
Result:
You communicate clearly and confidently, right at the level where it counts. You're heard and taken seriously, and project the natural authority your role calls for.
The problem:
You have the results, the experience, the track record. But somewhere inside there's a voice: sooner or later they'll see through me. Impostor syndrome gets louder as expectations grow.
Many executives reach where they are precisely because they're hard on themselves. That inner voice delivers results. So they assume they need it. That's a mistake. Self-criticism and perfectionism produce results, but at a high cost.
How I approach it:
I help you create distance from your thoughts and see them for what they are: objects in your awareness that you often can't control, and that are frequently contradictory or simply inaccurate. You move from automatic reaction to conscious choice. I work with Positive Intelligence, a scientifically grounded model that helps reduce self-criticism and build self-compassion, so you stay just as successful, without the tension and anxiety. Over the past two and a half years I've worked with more than 50 leaders on exactly this theme. Want to know what your inner saboteur looks like? Take the free saboteur assessment here.
Result:
You lead from a positive place, in a way that gives energy rather than draining it. You still deliver results, in a way that's sustainable.
The problem:
Yesterday they were your colleague. Today you're responsible for their performance, their development, and sometimes their exit. That's a fundamentally different relationship. Everyone knows it. So do you.
The more senior the role, the trickier this gets. You become director of the team you were part of. You know them, they know you, and now you assess their performance. Or you step in as head of the leadership team you just joined, knowing two of them wanted that role too.
Push too hard and you lose them. Hold back and you stay "one of the team," which costs you authority. Whether it's uncomfortable isn't really the question. What matters is how you handle it well.
How I approach it:
We work on both the mental and the practical sides of this transition. How you build authority with people who think they already know you. How you keep relationships intact without losing the lead. How you set boundaries in a way that fits you. And how you communicate your new role in a way that creates clarity without creating distance.
We also look at the assumptions holding you back. Many people in this transition hold too tightly to the need to be liked. That makes it harder than it needs to be.
Result:
Your team respects you mainly because you lead from who you are. The relationships stay intact. You feel at home in your new position.
The problem:
Most executives who come to me as an executive coach already sense what's going on. They're too direct and it lands hard. They listen, but not really. They're already forming a response while the other person is still talking. They over-explain and lose the room. Or they avoid a difficult conversation until it's too late.
The common thread: what you mean and what others experience are further apart than you think. And the higher you sit, the fewer people still tell you.
How I approach it:
We start with that gap. What do you mean, and what do others actually receive? From there we work on the specific pattern getting in your way. That might be how you listen, how you regulate yourself in difficult conversations, or how you adapt your style to different people.
I use DISC, the colour system, as an assessment tool. It's not a personality test. It's a practical way to understand your own communication style and see how others are wired differently, so you can adjust without losing yourself.
Result:
People experience you the way you intend. Conversations go better. Your message lands, direct and clear, without losing the connection with the other person.
The problem:
A new role. A new company. What makes you effective now doesn't automatically work in the new context. The expectations are different. The dynamics are different. And the time to figure it out is shorter than you think.
How I approach it:
We work on the gap between where you're coming from and what your new role demands. How you build authority quickly in a new context. How you manage expectations effectively, upward, sideways and downward. How you establish yourself without making the mistakes most people make at this stage.
Result:
You settle in quickly. The people around you know who you are and what you stand for. So do you.
The problem:
Your peers have their own agenda. The people below you filter what they tell you. Everyone around you has a stake in your choices. And the decisions that really matter, you make alone, without anyone who genuinely pushes back. Leadership at the top can be lonely.
What makes it harder is that strategy at this level is genuinely complex. You're not just managing people. You set direction, navigate corporate politics, make decisions with incomplete information, and sell those decisions upward and downward at the same time. Most people around you aren't able to think with you at that level. They're too close, too junior, or too cautious.
How I approach it:
As an executive coach, I'm your sparring partner without a hidden agenda. Someone with strategic insight and a real understanding of how organisations work, from the inside. I've led teams, understand how corporate politics works, and have made the decisions that keep you up at night.
Whether it's thinking through a strategic decision, stress-testing a plan, navigating a difficult stakeholder landscape, or simply having someone to talk to who understands what you're dealing with. Confidential and objective.
Result:
You think more clearly. Your decisions get sharper. You grow in strategy by working through real situations with someone who can keep up, not just by reading about it. And you carry the weight of leadership a little less alone.
The problem:
Good role, results, respect. But something feels off. You perform, but the sense that it means something is gone. You keep going, but it costs more energy than it gives.
How I approach it:
We go looking for what actually drives you. What work gives you energy, and what drains it. Are you genuinely yourself in your role, or playing a part that's expected of you?
We look at your core values. Values exist in three layers. The bottom layer holds the "shoulds": values imposed from the outside, like being successful, looking good, always being available. The middle layer holds chosen values, the ones you consciously embrace. The top layer holds your core values, so fundamental to who you are that if you can't express them nearly every day, something feels wrong and your energy drains. Many people live, without realising it, at odds with that deepest layer. And that costs energy and happiness.
Result:
You know what drives you and what your strengths are. You lead from direction and authenticity instead of habit and expectation.
The problem:
Always on. Always reachable. Boundaries that slowly fade, without you noticing or wanting it. It costs more than it gives. You know it isn't sustainable. But how do you turn that around?
How I approach it:
We look at what gives you energy and what it costs. And what needs to change. More rest? More delegating? Less perfectionism? Better boundaries? The answer is different for everyone. Where your boundaries sit and how you guard them sets the standard for the people around you. This is a leadership question, not a therapy one. A leader who burns out doesn't serve their organisation.
Result:
You perform in a way that lasts. Your boundaries make you sharper. The organisation follows your lead.
This one is different from the rest.
You've known for a while that your personal development as a leader keeps slipping to the background, because something more urgent always comes first. But good leadership at this level asks that you work on every dimension that matters. Not one. All of them.
How I approach it:
As an executive coach, I build a programme based on my V.O.I.C.E. framework: Vision, Ownership, Influence, Confidence and Empathy. Not a course. Not a workshop. A real programme built around you, focused on the areas where you have the most to gain.
Result:
Focused growth on the dimensions that matter most for you. You know where you stand, where you want to go, and how to get there.
Growing as a leader takes more than sharp thinking alone.
Most development stops at the head. Together we work on three things at once, because leadership at a senior level asks for all three: how you think, how you feel, and who you are.
You get sharper sight of what's really going on.
Complex situations, corporate politics, decisions made with incomplete information. Together we break down what's actually happening and which direction works. Five years as Director of Operations of a global legal team of 75 people helps me help you as well as I can, because that world is one I know from the inside.
You stay calm and clear, even as the pressure rises.
Those who know their own emotions don't get steered by them. We work on how you handle stress, frustration and the moments that normally throw you off balance, so you stay connected to yourself and to the people around you, exactly when it gets tense.
Authority you don't have to force.
People don't follow a title. They follow someone who knows where they stand. We work on that inner foundation, so you lead with natural authority, even in the conversations you'd rather avoid.
Others who stood where you are now.
David helped me immensely when I was stuck in my career. I look forward to all the sessions with him still to come.
Over the past months I worked with David on various leadership challenges. I am extremely satisfied with the guidance I received.
David helped me enormously in my leadership journey. Highly recommended for leaders who want to grow.
Most employers fully pay for coaching. Plan a free introduction to learn more.
Here's how it works.
Intro call
A 20-minute phone call. We see whether it's a fit.
Intake
If it fits, an in-person intake session of 30 minutes. Then you decide whether to start.
Ten sessions
Ten one-hour sessions over five months, in Amsterdam or online. Between sessions you reach me directly by WhatsApp or phone, for a quick question or a tough decision.
Results
You lead more clearly and communicate more strongly. Your team feels it.
Frequently asked questions.
Any other questions? Check my contact page. Early in your leadership journey, or not yet at a senior level? Then leadership coaching is the more logical starting point.
Executive coaching is 1-on-1 guidance for directors, C-suite and senior leaders who operate at a high level and want to grow further in it. As an executive coach, I combine coaching, mentoring and training, depending on what you need to reach your goals. A confidential process where your situation, your challenges and your goals are the starting point.
For directors, VPs, CFOs, COOs, general managers, senior managers and other senior leaders. Executive coaching is not reserved for one specific job title. The common denominator is the situation: you operate at a level where complexity is high, decisions carry real weight, and honest feedback becomes scarce. You want to keep growing, get sharper, or work through something you can't quite untangle on your own.
Executive coaching is specifically for people already operating at a senior level. Looking for career advice or help finding a new job? A career coach is a better fit. Early in your leadership journey, or not yet at a senior level? Then I'd recommend leadership coaching instead.
It's also important that you're willing to make time and invest energy. Outside of our sessions, the programme asks for roughly half an hour to an hour a week of reflection and practical application. That's not much, but it needs to happen. The people who take that seriously develop quickly.
This process asks you to look honestly at yourself. That's the only thing I ask.
The investment for a 5-month executive coaching programme, including support between sessions and a thorough intake and assessment, is typically just under 3% of a gross annual salary. Most organisations fully reimburse coaching for executives. The growth you go through tends to translate into measurable results for the organisation, which means the investment pays for itself. A global coaching study by PwC and the International Coaching Federation found an average return on investment of 7x.
Most clients describe it afterward as the best investment they've made in themselves.
Coaching is an unregulated profession. Anyone can call themselves a coach, without training, without assessment, without any obligation. In the Netherlands, over 100,000 people call themselves a coach, and just over 5% of them are certified through a recognised professional body such as the ICF, EMCC or NOBCO.
A certification requires an accredited training programme, a minimum number of practice hours, supervision, and demonstrated competency and ethical conduct. And you have to keep developing to maintain it.
As an ICF Associate Certified Coach (ACC), trained through the Co-Active Training Institute, widely regarded as the global gold standard in coach training, I bring that background into every programme. Because I also work with expats, I deliberately chose ICF certification: internationally recognised, and valid in the Netherlands and across Europe.
No. If you want to work on a specific theme, I can put together a shorter programme of 6 sessions. That's enough to go deep on a concrete question in a focused way. We start with an intake to get clear on what you want to achieve and how we approach it. The programme can be extended afterward if you want to continue.
While the terms are often used interchangeably, a traditional business coach typically focuses primarily on the processes, strategy, and numbers of a company. An executive coach focuses on the leader: your personal leadership, decision-making, communication, and impact.
Many directors, VPs, CEOs, and other senior leaders initially look for a business coach to bounce strategic ideas off of, but discover that executive coaching provides exactly the deep personal and professional growth they need to succeed in their roles.
Sessions take place at my location in Amsterdam or online. A number of my clients are based outside the Netherlands. Executive coaching in person or remotely is equally effective.
Curious if it's a fit?
Staying where you are can feel like the easier option, until a year has passed and you're in the same place, with the same question. Book a free 20-minute introduction directly in my calendar. Or send me a question through email first.

