EXECUTIVE COACHING AMSTERDAM
You know what this role demands of you.
And you're not there yet.
But you don't have to figure it out alone.
I work 1-on-1 with senior leaders who know this level demands more of them, and who are ready to act on that. Confidential, in Amsterdam or online.
30 minutes. Not a sales call. Zero obligation.
What my clients say.
Check my LinkedIn or Google Business page for more reviews from clients.
What got you there is not what keeps you there.
The higher you climb, the fewer people tell you the truth.
This is what I help you with as your executive coach.
What resonates with you?
I work 1-on-1 with directors, C-suite and senior leaders. No standard programme. The agenda is yours.
The problem:
The numbers don't lie. The culture could be better. People are performing below their potential, or they're leaving. You can't quite see where it starts.
Questions I ask: Are meetings run efficiently? Is there a clear vision people believe in, and is it communicated regularly? Are there clear, measurable goals? Is there psychological safety, or are people afraid to flag mistakes? Are departments working in silos, or genuinely collaborating?
How I approach it:
We start with an honest analysis. No judgement, just curiosity. What's working, and what isn't. From there we identify what will have the greatest positive impact. We look at the science of motivation: what actually moves people, and why bonuses and rewards stop working over time. We look at which conversations need to happen, how goals are being set, and how trust and collaboration can grow.
Result:
You know where the problem is. You have a concrete approach. The organisation starts moving in the direction you intend.
The problem:
You have the results, the experience, the track record. But somewhere inside there's a voice: sooner or later they'll figure out I'm not as good as they think. Impostor syndrome tends to get louder as expectations grow.
Many executives got to where they are precisely because they're hard on themselves. That inner critic delivered results. So they assume they need it. That's a mistake. Self-criticism and perfectionism produce results, but at a high cost.
How I approach it:
I help you create distance from your thoughts and see them for what they are: objects in your awareness that you often can't control, and that are frequently contradictory or simply untrue. You move from automatic reaction to conscious response. I work with Positive Intelligence, a scientifically grounded model that helps reduce self-criticism and build self-compassion, so you stay just as successful without the tension and anxiety. I have extensive experience here and consistently see strong results. Want to know what your inner saboteur looks like? Take the free saboteur assessment here.
Result:
You lead from a positive place, in a way that gives energy instead of draining it. You still deliver results, but sustainably.
The problem:
Yesterday you were a peer. Today you're responsible for their performance, their development, and sometimes their exit. That's a fundamentally different relationship. Everyone knows it. So do you.
At executive level this hits harder. You become director of the team you were part of. You know them, they know you, and now you have to assess their performance. Or you step in as head of the MT you were just a member of, knowing two of them also wanted the role.
Push too hard and you lose them. Hold back and you stay "one of the team," which costs you authority. The question isn't whether it's uncomfortable. The question is how you handle it well.
How I approach it:
We work on both the mental and practical side of this transition. How to build authority with people who think they already know you. How to keep relationships intact without losing the lead. How to set boundaries in a way that fits you. And how to communicate your new role in a way that creates clarity without creating distance.
We also look at the assumptions getting in your way. Many people in this transition hold on too tightly to the need to be liked. And that makes it unnecessarily hard.
Result:
Your team respects you, not because you're the boss, but because you lead from who you are. The relationships stay intact. You feel at home in your new position.
The problem:
A new role. A new company. What made you effective before doesn't automatically work now. The expectations are different. The dynamics are different. And the time to figure it out is shorter than you think.
How I approach it:
We work on the gap between where you're coming from and what your new role demands. How to build authority quickly in a new context. How to manage expectations effectively, upward, sideways and down. How to establish yourself without making the mistakes most people make at this stage.
Result:
You land well and fast. The people around you know who you are and what you stand for. So do you.
The problem:
When things are calm, you're at your best. Under pressure, things change. You communicate more directly than you like. You're less accessible. More controlling. Your team pulls back at exactly the moment you need them. You see it happening and can't stop it. At the executive level, where competition can be fierce, this can become a real challenge.
How I approach it:
We make visible what happens to you under pressure through metacognition: the ability to observe your own reactions as they occur. We look at your strengths, but also at how they can overshoot into pitfalls under pressure. At your triggers: what sets you off, and why. I also help you work with specific emotions that leaders regularly face, like frustration, irritation and impatience. Not to suppress them, but to understand them and respond differently. From that self-awareness we build self-regulation.
Result:
You become more relaxed, open, patient. You communicate more calmly, especially when the pressure builds.
The problem:
Your peers have their own agenda. The people below you filter what they say. Everyone around you has a stake in your choices. The hardest decisions you make without anyone who will genuinely push back. Leadership at the top can be lonely.
How I approach it:
I'm your sparring partner without a hidden agenda. Whether it's navigating corporate politics, thinking through strategy, or simply having someone to talk to who gets what you're dealing with. Confidential. Unfiltered. No stake in the outcome.
Result:
You think more clearly. Your decisions are sharper. And you carry the weight of leadership a little less alone.
The problem:
There are patterns in how you lead that undermine your effectiveness. You may sense it vaguely. But the higher you are, the fewer people still point it out. And that's exactly the problem.
How I approach it:
We start with an honest analysis, without judgement. What's working, and what isn't. I use targeted questions, observations and where needed, assessments. From that picture we determine together what will have the greatest positive impact. That might be about how you build trust, how you show up as a leader, or specific patterns that keep recurring. I choose the approach that fits your situation.
Result:
You see what others see. You can choose what you want to change. Your leadership becomes more consistent and more effective.
The problem:
Good role, results, respect. But something's off. You perform, but you've lost the sense that it means something. You keep moving forward, but it feels harder than it should and costs more energy than it gives.
How I approach it:
We go looking for what actually drives you. What work gives you energy, and what drains it. Are you genuinely yourself in your role, or playing a part that's expected of you?
We look at your core values. They exist in three layers. The bottom layer is the "shoulds": values imposed from the outside, like being successful, looking good, always being available. The middle layer are chosen values: ones you consciously opt into. The top layer are your core values: so fundamental to who you are that if you can't express them nearly every day, something feels wrong. Many people live, without realising it, in conflict with that deepest layer. And it drains energy.
Result:
You know what drives you and what your strengths are. You lead from direction and authenticity instead of habit and expectation.
The problem:
Always on. Always reachable. Boundaries that have eroded over time, without you realising or wanting it. It costs more than it gives. You know it's not sustainable. But how do you turn it around?
How I approach it:
We look at what gives you energy and what drains it. And what needs to change. More rest? More delegation? Less perfectionism? Better boundaries? The answer is different for everyone. Where your limits are and how you hold them when you set the standard for the people around you. Not as a therapy question, but as a leadership question. Because a leader who burns out doesn't serve their organisation.
Result:
You perform sustainably. You're sharper, not despite your boundaries but because of them. The organisation follows your lead.
This one is different from the rest.
You've known for a while that your personal development as a leader has taken a back seat. Not because it wasn't important, but because something more urgent always came first. That changes now.
I build a programme based on my V.O.I.C.E. framework: Vision, Ownership, Influence, Confidence and Empathy. Five dimensions that determine how effectively and authentically you lead. I combine what you bring with what I see you need.
Result:
Targeted growth on the dimensions that matter most for you. You know where you stand, where you want to go, and how to get there.
30 minutes. No sales call. Zero obligation.
Executive coaching that works.
Three things I bring as your executive coach:
1. Someone who's been there
10 years in leadership, including 5 as a director. Leading a large international team under constant pressure. I know the dynamics of a boardroom, of a leadership team that isn’t aligned, of making decisions with incomplete information.
2. Co-Active Coaching
ICF-certified, Co-Active coach, the global gold standard. We don’t just work on what you need to do. We work on who you want to be. And on the beliefs that are getting in your way. No judgement. Everything stays confidential.
3. Coaching, mentoring and training
Whether it’s a sounding board, a specific methodology, or simply a clear direction on what works: I tailor my approach to exactly what you need at any given time
The programme.
Extensive intake
Your challenges, your goals, your context. No standard programme. An approach built around reaching your specific goals.
10 sessions of 1 hour
Spread across 5 months. In Amsterdam or online. Includes a DISC assessment. Real results, real growth.
Available between sessions
Via WhatsApp or phone. For a quick check-in, a decision that can’t wait, or a second opinion.
Results for you and your organisation
You lead with more clarity and decide with more confidence. Your team notices. Your growth shows up in theirs.
Frequently Asked Questions.
Any other questions? Check my contact page. Looking for something more focused on day-to-day leadership? Take a look at leadership coaching.
Executive coaching is 1-on-1 guidance for directors, C-suite and senior leaders who operate at a high level and want to become more effective at it. As an executive coach I combine coaching, mentoring and training, depending on what you need to reach your goals. A confidential process that helps you excel at the highest level.
For directors, CFOs, COOs, general managers and other senior leaders. Executive coaching is not reserved for one specific job title. The common denominator is the situation: you operate at a level where complexity is high, decisions are significant and honest feedback becomes scarce. You want to get sharper, grow further, or work through something you can't quite get clear on your own.
Executive coaching is not right for everyone. If you're looking for career advice or help finding a new job, a career coach is a better fit. Early in your leadership journey? I'd recommend leadership coaching instead.
It's also important that you're willing to make time and invest energy. Outside of our sessions, the programme asks for roughly half an hour to an hour per week of reflection and practical application. That's not much, but it needs to happen. The people who take that seriously develop quickly. The ones who don't get less out of it.
I only work with people who genuinely want to grow.
The investment for executive coaching is typically around 3% of a gross annual salary. Most organisations fully reimburse coaching for executives. The growth you go through tends to translate into measurable results for the organisation, which means the investment pays for itself. Research shows an average return on investment of 7x for leadership development.
Sessions take place at my location in Amsterdam or online. A number of my clients are based outside the Netherlands. Executive coaching in person or remotely is equally effective.








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