David Buirs | Leadership Expert

Dealing With Criticism at Work: The Pattern That Keeps Good Managers Stuck

David Buirs is a leadership coach based in Amsterdam who works with managers and leaders at all levels. This article examines why dealing with criticism at work is so difficult for managers, how defensiveness blocks leadership development, and what practical steps help you hear feedback without losing your footing. The approach draws on identity psychology and David's coaching practice.

The presentation went well. You could feel it. Good energy, clear structure, the client asked the right questions. Your team was relieved on the way back. You felt proud.

Then, in the debrief, one of your team members says something.

"I noticed you kept cutting off the designer in the second half. It might have made her feel sidelined."

Your stomach tightens. Your mind moves fast. You think: she's always late. Her last report was a mess. Who is she to say this?

Three days later, you're still annoyed. Not at the feedback. At her.

This is one of the quietest and most consistent ways managers limit their own growth. Not by making bad decisions. By being unable to hear certain things about themselves.

Why criticism feels different when you're the manager

Before you became a manager, feedback was annoying but manageable. Your identity wasn't on the line. You were one of many. You could disagree and move on.

As a manager, something changes. Your role becomes part of how you see yourself. When someone says your leadership fell short, it doesn't feel like information. It feels like a challenge to who you are.

The psychologist Lisa Feldman Barrett has written about how the brain doesn't just perceive the world. It predicts it. And when reality doesn't match your self-image, the brain treats it as a threat. Not a metaphorical threat. A physiological one. Your nervous system responds the same way it would to physical danger.

That's not weakness. That's biology. But it becomes a problem when you manage it by dismissing what you just heard.

The messenger problem

One of the most common ways managers avoid feedback is by attacking the source. You think: they don't understand the full picture. They have their own issues. They're not exactly perfect themselves.

This happens automatically. In seconds. Before you've had a chance to think about what was actually said.

And here's what makes it so effective as a defence: it works. You feel better. The threat dissolves. You move on.

But the feedback stays true, whether you heard it or not. Your team noticed it. The client may have felt it. You're just the last one left with the old version of events.

What it costs you

Defensiveness is expensive. Not dramatically, not all at once. It costs you in small increments.

People stop telling you things. Not because they don't care, but because they've learned that honest feedback doesn't land well with you. So they say what you want to hear. The real conversations happen without you.

You keep repeating the same patterns, because no one challenges them anymore. You become the manager who gets polite reviews but doesn't understand why the team feels distant. Or why good people keep leaving.

Joseph Campbell wrote that the cave you fear to enter holds the treasure you seek. Most managers avoid that cave by calling it something else. "Poor timing." "The wrong messenger." "They don't understand my context."

The cave is usually just a mirror.

The identity underneath the defence

In my coaching work, I see a consistent pattern underneath chronic defensiveness. It's not arrogance. Usually it's the opposite.

Many managers, especially in their first few years of leadership, carry a quiet fear that they're not actually equipped for the role. That the promotion was a mistake. That people will figure it out. This is so common it has a name: impostor syndrome.

When you carry that fear, critical feedback doesn't feel uncomfortable. It feels like confirmation. So the brain works hard to prevent it from landing. The defensiveness isn't protecting your ego. It's protecting a fragile sense of adequacy.

Understanding this changes how you approach the whole thing. The goal isn't to become someone who absorbs everything without filtering. It's to build enough internal groundedness that feedback stops feeling existential.

Taking off the sunglasses

In sessions, we sometimes call this "taking off the sunglasses." When you're defending yourself, you're seeing the world through a tinted lens. Everything gets filtered through one question: does this threaten me? Useful information gets blocked. Only confirming information gets through.

Taking off the sunglasses doesn't mean agreeing with everything people say. It means creating enough space between the sting and your response that you can actually decide what to do with what you heard.

Three things that help:

1. Delay the response, not the reception. When something stings, you don't have to respond immediately. "Thanks, I'll think about that" is a complete answer. The goal is to keep the channel open. Explaining yourself in the moment usually closes it.

2. Find the 2%. You don't have to agree with everything. But almost every piece of feedback has at least a small percentage that's accurate. Your job is to find it. Even if 98% feels wrong, the 2% that's right is where your development lives. Looking for that sliver keeps you from throwing out the whole thing.

3. Read it again tomorrow. Write down what was said as neutrally as you can, and look at it 24 hours later. The emotional charge fades faster than you'd expect. What felt like an attack often just reads as an observation. Fresh eyes are less defensive eyes.

The longer game

None of this is about becoming someone who accepts everything uncritically. Not all feedback is accurate. Not all criticism comes from a helpful place. Discernment still matters.

But the managers who develop fastest are the ones who build a real relationship with discomfort. Who treat an uncomfortable observation as data, not danger. Who stay curious when the instinct is to get defensive.

This is not a trait you either have or don't. It develops. It requires practice, and usually some outside help to see the patterns you can't spot on your own.

If you recognise this in yourself, leadership guidance is one way to work on it in a structured way. For organisations that want to address this across their management layer, an in-company leadership program is the more scalable route. And if you're at a senior level where these patterns are showing up in higher-stakes contexts, executive coaching goes deeper into the identity work underneath.


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