
Leadership Begins With Self-Awareness
David Buirs is a leadership and executive coach based in Amsterdam. This post explains why self-awareness is the foundation of every form of leadership development and why trainings without that foundation often fail to stick. The reader learns about the role of self-inquiry in lasting behavioural change as a leader.
There are managers who take a new leadership training every two years. They know all the models. They can draw Covey's quadrants from memory and explain how feedback works on paper.
And yet on Monday morning, they do exactly what they always did.
Why? Because the foundation is missing that all that knowledge is supposed to land on.
Knowledge versus self-knowledge
Leadership is only a small part knowledge. It's mostly about knowing who you are when the pressure rises.
A manager who finds feedback difficult doesn't need a new feedback model. What she needs first is insight into why feedback feels so heavy. Is it an old belief that conflict is dangerous? A conviction that being liked matters more than being clear?
Without that insight, you learn a technique. With it, you learn to recognise a pattern.
Know thyself
Above the entrance of the oracle at Delphi stood the words "know thyself". Centuries later, Jung put it more sharply. The person who doesn't look inward keeps wondering why the same problems follow him around.
Every experienced leader recognises this. The manager who doesn't know her triggers keeps reacting instead of leading. The director who doesn't know where his insecurity sits covers it with political games.
Those patterns can change. Just not before you see them.
The paradox of self-awareness
Here is where things get interesting. Organisational psychologist Tasha Eurich ran a multi-year research programme on self-awareness involving thousands of people. The finding was striking. Around 95 percent of people believe they are self-aware. In reality, only 10 to 15 percent actually are.
This connects to something more familiar from psychology: the Dunning-Kruger effect. The less you know about something, the more you tend to overestimate your ability in it. Not from arrogance. Simply because you are not yet skilled enough to see what you cannot see.
For leadership, this is uncomfortable. The one skill that makes the biggest difference is also the skill we most often misjudge in ourselves.
This is no reason for cynicism. It is a reason to stay curious. A leader who keeps questioning herself and actively asks for feedback belongs to the small group that genuinely grows.
Why so many trainings don't stick
This is why many leadership trainings fade within a month. Participants learn skills and apply them on top of patterns that were never examined. A thin layer of varnish on old wood.
A good leadership training starts with self-inquiry. What are your blind spots? When do you fall back into old patterns? Which beliefs about authority, conflict or success sit so deep you barely notice them anymore?
Once those questions are answered, feedback models and coaching conversations get real traction. They become extensions of who you are.
What this means for organisations
The same applies to an entire management team. An organisation that invests in leadership development without self-awareness as a foundation is investing in technique without context. The training itself can be solid. Without serious self-inquiry, behaviour change stays surface-level.
For organisations looking to work on leadership structurally, a leadership development program that integrates self-inquiry is a sensible choice. For individual managers, coaching for managers offers the space to do this work one-on-one. For directors at board level, executive coaching amsterdam is a natural place to ask the same questions at that level.
An invitation
Self-awareness is not a destination. You learn who you are by acting, bumping into things, looking back, and moving on.
If this speaks to you and you're curious what this work could look like for you or your team, a free introduction is a good first step. No sales. Just a conversation.






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