
How to develop your team as a manager: the growth multiplier effect
David Buirs is a leadership coach in the Amsterdam region. This article explains how to develop your team as a manager and why team development is the highest leverage activity you have. You will learn the math behind small improvements, the 70-20-10 principle, how to coach instead of solve, and how to build psychological safety so your people actually grow.
You promise yourself this week will be different. You'll finally have that coaching conversation with Sarah. You'll help Tom prepare for his first client lead. But by Wednesday, two fires later, you're back to handling the difficult things yourself. Again.
Welcome to the busiest trap in management. The trap where developing your team always sits one week away. Where your own calendar fills up because the work that should have moved to others is still on your plate.
If you recognize this, the problem isn't that you don't care. The problem is that you haven't yet seen team development for what it actually is. Not a soft activity for slow weeks. Not an HR ritual. The single highest leverage activity you have as a manager.
The math of small improvements
Run a simple calculation with me.
You spend one hour with your team of ten people. You walk them through how to handle a specific kind of difficult client situation. Each of them gets 1% better at their work. Just 1%.
Each team member works around 2,000 hours a year. Across ten people that's 20,000 hours. A 1% improvement across those 20,000 hours is 200 hours of additional capacity. From one hour of your time.
And in reality, when someone learns a useful skill, they rarely improve by only 1%. They jump 5%, 10%, sometimes more. The math runs away from you in a good way.
Most managers never make this calculation. They're too busy stepping in to solve every problem themselves.
Why most managers don't develop their team
Here's how it tends to go. Your team doesn't yet have certain skills. So when something complex comes up, you handle it. Problem solved.
Except next week a similar situation appears. They still don't have those skills. So you step in again. Every time you do this, you make yourself more needed and your team less capable. They don't grow because you keep stepping in. You keep stepping in because they haven't grown yet.
The cost of this loop shows up in the data. The LinkedIn Workplace Learning Report found that 90% of organizations worry about retention, and that providing learning opportunities is the number one retention strategy. People who set career goals engage four times more with learning than those who don't. Learning isn't a perk. It's why people stay, grow, and bring their best work.
When a manager doesn't actively develop their people, the cost is double. The work doesn't get distributed, and the best people start looking elsewhere.
AI is changing what you should be developing
The kind of skills worth developing have changed.
AI is taking over a growing share of technical, repetitive, and analytical tasks. The people who keep adding value are the ones who can do what AI can't. Have a difficult conversation. Read a room. Coach a colleague. Make a judgment call when the data is incomplete. Hold a team together when things get hard.
These are the human skills. And they don't develop by themselves. They develop when a manager creates the space for people to practice them, fall short, reflect, and try again.
This means your job has changed, even if your job description hasn't. You're no longer mainly developing technical capability. You're developing judgment, communication, and ownership. That's where the lasting value is built.
Where people actually learn: the 70-20-10 principle
Research on adult learning consistently points to a simple ratio. Around 70% of what people learn at work comes from doing the job itself. About 20% comes from interactions with others. Only 10% comes from formal training.
This has practical implications.
If you want your team to grow, training courses won't do most of the work. The work happens in stretch assignments, in coaching moments, in feedback after a tough meeting. As a manager, that means your most powerful development tool is delegation. Not delegation of busywork. Delegation of work that's slightly above their current level. Work you could probably do yourself, but that would help them grow if you let go of it.
It will take them longer at first. They'll do it differently than you would. Some of it won't be as polished. That's the point. You're trading short-term efficiency for long-term capacity.
Stop solving, start asking
When someone on your team comes to you with a problem, the default reflex is to give the answer. You know what to do. They don't yet. So you tell them.
The price of always answering is that they never learn to think it through themselves. And next time they hit something similar, they come back to you.
A coaching habit changes that loop. When someone brings you a problem, ask first. What have you tried? What do you think the options are? What would you do if I weren't here?
You're not abandoning them. You're handing back the thinking that belongs to them. Most of the time they already have a sense of the answer. They just want confirmation that it's safe to act.
This single habit, applied consistently, develops your people faster than any course. And it gives you back hours every week.
Make safety a precondition
People only stretch when they feel safe to fail.
Harvard professor Amy Edmondson has spent decades researching what she calls psychological safety: the shared belief that the team is safe for interpersonal risk-taking. Her research shows that teams without it underperform, even when they're full of talented people.
For you as a manager this means something concrete. When someone tries something new and it doesn't go well, your reaction is the development moment, not the original mistake. If you respond with frustration or sarcasm, the rest of the team takes note. They'll stop trying. They'll bring you only the safe stuff.
If you respond with curiosity, with a focus on what can be learned, the opposite happens. People bring you the hard stuff earlier. They take more responsibility. They develop faster.
Safety is the precondition for honest work and real growth.
Two separate conversations
A practical structure: split your 1:1s into two distinct kinds of conversation. Performance and development.
The performance conversation is about delivery. Targets, results, what's on track, what isn't. This needs to happen often and stay sharp.
The development conversation is different. No agenda about deliverables. The questions are different too. What do you actually want to get better at? What kind of work energizes you? Where do you want to be in two years? How can I help?
If you protect that time the way you'd protect a client meeting, you send a strong signal about what you care about as a leader. People notice which conversations get cancelled and which don't.
Once you know what someone wants to grow into, your job doesn't end there. Bring it back into your weekly conversations. Find them stretch assignments aligned with that direction. Coach them through it. Pay attention.
A final thought
There's a version of leadership that says the best manager is the one who's everywhere, fixing everything, holding it all together. It's heroic. It's exhausting. And it produces teams that fall apart the moment that manager goes on holiday.
The better version is quieter. The manager who develops people so well that the team can run without them. Who builds capacity, not dependency. Whose calendar gets lighter as their team gets stronger.
This is the growth multiplier effect. One hour of your time, properly invested in the people around you, returns hundreds of hours back to the team. And something more valuable than capacity. People who actually want to come to work.
If you want help building this into how you lead, leadership coaching is a logical next step. For senior leaders shaping how the whole organization develops its people, executive coaching adds another layer. And for organizations that want their entire management team to get structurally better at this, management training provides the structure that fits.
Curious about working together? Plan a free introduction via contact. No sales. Just a good conversation.








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