Why Don’t Our Managers Show Leadership?

Leadership coaching Amsterdam | David Buirs

Why Don’t Our Managers Show Leadership?

David Buirs is a leadership coach and trainer based in Amsterdam, specializing in managers with 0 to 4 years of experience. This article is written for HR managers and senior leaders who notice their managers are not leading effectively. It explains why this happens and what structural change actually looks like.

You see it every day. Managers who are present, but not really leading. Teams that bring every decision to you. Conflicts that never get resolved on the floor, but land on HR’s desk instead. Meetings without direction. People quietly disengaging, while nobody says a word.

It is tempting to think it is a motivation problem. That they simply do not want to lead. But that is almost never true.

Most managers genuinely want to lead. They just do not know how.

You promoted your best people

Most managers ended up in their role because they were exceptional at their job. The best developer became team lead. The top sales rep became sales manager. The sharpest analyst became department head.

That is a logical choice. And a costly one.

Being good at your craft has very little to do with being good at leading people. They are two fundamentally different skill sets. The first is about technical knowledge and personal output. The second is about people. About having conversations that feel uncomfortable. About setting direction without having all the answers. About building trust instead of doing everything yourself.

Most new managers never get properly taught that second skill set. They are thrown in at the deep end and expected to figure it out.

The forgetting curve beats the training

At some point, the organization sends them to a training. Two days at a conference hotel. A deck of slides. A handful of models with acronyms. And a satisfaction score that comfortably lands above an eight.

A week later, they work exactly the same as before.

This is not a lack of good intentions. It is neuroscience. The psychologist Hermann Ebbinghaus showed in the nineteenth century that the brain forgets newly learned information rapidly without repetition. Within a week, most of it is gone. Within a month, almost nothing remains.

One-off trainings are not an investment in behavior change. They are an investment in the feeling that something is being done.

Knowledge is not the problem

Ask your managers what they should do when someone is underperforming. They can probably tell you. They know the steps. They know what a good conversation looks like.

But they do not have the conversation.

Because giving feedback is uncomfortable. Addressing a former colleague feels personal. The risk of damaging a working relationship outweighs the abstract knowledge that things would be better if they just said something.

Behavior change does not require more information. It requires practice. Repetition in a safe environment. Reflection on what worked and what did not. And guidance that lasts long enough for new habits to actually stick.

That is what most trainings are missing. Not the content. The architecture.

What actually works

Leadership develops over time, not in two days. That sounds obvious. But the implication is rarely taken seriously when designing a training program.

What works is a program that runs over several months. That connects to the manager’s day-to-day reality. That links theory to concrete situations on the floor. And that builds in space for reflection between sessions.

Not a program you roll out. A program you build around the specific challenges in your organization.

That is the core of my approach to in-company management training. Every program starts with one question: what needs to concretely change here? The design follows that question, not a standard catalogue.

The real question

Your managers are not showing leadership. Not because they do not want to. But because the organization promoted them without supporting the transition. And because the trainings that followed were too short to change anything that lasted.

That is fixable. But it requires looking further than a one-off intervention.

The question is not: how do we make sure our managers know what leadership is? The question is: how do we make sure they actually do it?


Curious whether a program like this fits what is happening in your organization? Let’s have an honest conversation about it. No sales pitch, just a good look at what is needed. Plan your free introduction here.

How to Increase Employee Engagement?

Are you responsible for the happiness of your people?

You want to build a culture of engagement—
but urgent stuff keeps winning:

💥 Engagement pulse scores trending down
💥 Back-to-back vacancies in the same team
💥 A new HR tool rollout stealing all your time

Here’s the strategic move:
Invest in leadership.

Because most of these problems?
They start with managers who were never set up to lead well.

Now look at this chart 👇
Only 21% of employees are engaged globally.
But in best-practice organisations? That’s 70%.

What’s the difference?

It starts with leaders.
Managers who know how to have hard conversations.
Who drive performance and make people feel seen, safe and motivated.

Leadership development isn’t just an L&D initiative—
it’s a fire prevention system for HR. Curious what this could look like in your company?
DM me and let’s map it out.

How To Stop Negativity From Spreading In Your Team

David Buirs | Leadership Expert

Negativity spreads fast.

One complaint turns into a group venting session.
One frustration becomes the team’s mood.

I’ve seen it happen. And as a manager, it can make you feel powerless.

Especially when the frustration is about things outside your control—like salaries, company policies, or strategic decisions made higher up.

You don’t want to silence people. They have the right to voice concerns.
At the same time, research shows that some ways of dealing with negativity—like avoidance, suppression, or manipulation—only make things worse. Instead of resolving tension, these approaches allow negativity to fester or resurface in unproductive ways.

So, how do you manage it?

1. Acknowledge, but don’t amplify

Let people vent, but don’t fuel the fire.
“I hear you. This is frustrating. What do you think we can do within our control?”
Redirect the conversation toward action.

2. Reframe the narrative

Negativity thrives in a vacuum. If people lack context, they assume the worst.
As a manager, you can help reframe the situation:
“I get why this feels unfair, but here’s the bigger picture…”

This is called reappraisal—shifting how we interpret a situation. Studies show that once a new perspective spreads among 25-40% of a group, the rest will likely adopt it too.

3. Set the emotional tone

Your team will take cues from you. Stay calm, steady, and constructive.

Negativity isn’t the enemy. But letting it take over is.

Strong leaders don’t ignore emotions. They help teams process them—without getting stuck.

Sneak Peak Of The Location of Shape Your Future – A Unique Leadership Experience

Picking up from last week’s post about that golf cart ride through the forest… 🌲 Here’s where we ended up.

Anouk Benders – MindBenders and I were out scouting the location for 𝗦𝗛𝗔𝗣𝗘 𝗬𝗢𝗨𝗥 𝗙𝗨𝗧𝗨𝗥𝗘 —our three-day leadership experience—and we found the right place.

It’s not just beautiful; it also has a sense of luxury and warmth that makes you feel at home the moment you arrive.

Quality is everything to us for this event, and we knew the setting needed to be perfect. We’re happy to have found the right match.

Take a look at the photos to see what we mean. This spot was chosen to create a deep, immersive experience—where ambitious leaders can come together for growth, connection, and real development.

𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲: 𝗠𝗮𝗿𝗰𝗵 𝟮𝟭-𝟮𝟯, 𝟮𝟬𝟮𝟱. We’ve already had a lot of interest, which is exciting to see.

If you’re thinking about joining us and want to stay updated, send me a DM, and I’ll add you to our list.

Location Spotting For Shape Your Future – A Unique Leadership Experience

Just another day at the office—cruising through the forest in a golf cart! 🌲😄

I’m teaming up with Anouk Benders – MindBenders on a project that’s close to both of our hearts.

Our goal is to help ambitious leaders create a positive future, and we’re developing something we believe will do just that.

Last week, we visited the location where it’s all going to happen—March 21-23, 2025.

After exploring, I can honestly say we’ve found the perfect spot.

We’re excited to see this vision come to life and can’t wait to share more with you soon!

Stay tuned for updates—exciting things are on the way!