Climbing the Corporate Ladder Faster by Doing Less

Leiderschapscoach Amsterdam | David Buirs

Climbing the corporate ladder faster by doing less

David Buirs is a Leadership & Executive Coach based in Amsterdam, working with managers, directors and senior leaders. This article describes two routes up in an organisation: one that runs on fear and ego, and one that builds credit with the people around you. Readers learn which four habits quietly hollow out character, and which behaviour leads to promotion and influence over the long run.

There are two ways of climbing the corporate ladder faster. One costs you your character. The other builds it. Both take you up. One of them drops you somewhere you never wanted to be.

You probably know someone who got far by making life harder for everyone around them. And you have wondered how that happened.

The more uncomfortable question comes next. Could it happen to you?

How Character Quietly Drains Away

I see the same thing over and over. In my own career, and in the stories of the leaders I coach.

It starts with pressure. A brutal quarter. A reorg nobody saw coming. A colleague going for the same promotion.

And then something changes. So slowly that you only spot it in hindsight.

They cancel their 1-on-1s because there is a board deck that has to shine. Just this once. Then again. Emails from above get answered within ten minutes. Emails from their own team sit there for three days.

They get short with people who need something and have nothing to give back. They walk past reception without saying hello. Then a director walks in and the lights come on.

They start performing importance. In how they talk, in how long they wait before replying, in who gets their time.

I have seen manipulation and I have seen bullying. And what strikes me every time is that the person doing it is acting out of fear. Afraid of losing power. Reputation. Money. The things they somewhere along the way started putting above everything else.

People who end up here, sinking into corporate politics, slide into it slowly. It is never a conscious choice. It happens because it feels like survival.

The Two Routes Up

Most of us do this on autopilot. Your brain picks a target. Make senior. Get the promotion. Hit the number.

You hit it. Brief rush. And then the feeling is gone, and your head goes looking for the next one.

There are two routes up.

On the first route you run on fear and ego. You protect your status. You chase titles. You stack up money as proof that you are worth something.

The second route draws less attention and is worth far more. You build a good career and you do good things for the people around you while you do it. You grow. You learn. You leave people better than you found them.

Both can take you a long way. They just end up somewhere else.

Sit with the question of why you actually want that promotion. Go past the answer you usually give. Find the real one.

What People Regret at the End

Bronnie Ware spent years in palliative care. She sat beside people in their final weeks and wrote down what they told her.

One thing kept coming back. They wished they had found the courage to live a life that was truly their own. They wished they had let themselves be happier. They wished they had worked less. Her observations are here.

That second one sticks with me. Letting yourself be happier. As though the happiness had been lying there all along, with something always in front of it.

Usually that something was fear. Fear of being too little. Fear of losing what they had built. Fear of what other people would think.

Nobody in that bed said they wished they had made VP.

It Happens Piece by Piece

There is no day where you make a decision. There are dozens of moments where you let something go.

You stay quiet in a meeting while someone gets treated badly. You take the credit, because the opening was there. You push your 1-on-1s aside for a deck that makes you look good. You leave a request for help sitting because there is little in it for you.

And every time you promise yourself you will be different once you are one level up.

Then you get there. Same person, fuller calendar.

Four habits do most of the draining.

The first is taking credit that belongs to someone else. Short term you gain ground. Meanwhile you make enemies with long memories.

The second is being warm upwards and cool downwards. People see it. They always see it.

The third is holding information back to protect your position. It feels clever. It wrecks trust in a way that takes years to repair.

The fourth is the slowest. You stop asking people how they are doing. Curiosity costs time, and that time now goes to visibility.

What Actually Works

Ask for feedback. Often. From different people, at different levels. Tasha Eurich studied self-awareness and found that around 95 percent of us believe we are self-aware. In reality something like 10 to 15 percent meet the criteria. Your blind spots are probably no secret at all to the people around you.

Be specific with your manager about what success looks like in their eyes. Have a real conversation about it. Ask what needs to have happened by December for them to say you did well.

Be proactive. See problems coming and bring a proposal. Do it visibly, with your manager, rather than around them. Robert Greene once wrote that you should never outshine the person above you. There is more in that than you would like to admit.

Build credit with people who give you nothing right now. That is the investment with the longest return.

And guard your recovery. Four weeks of grinding turns anyone into a shorter, harder version of themselves. Character erodes fastest when you are spent.

The Trap in the Step Into Leadership

In a new leadership role you want to prove you deserve it. Work harder than everyone. Know everything. Be in every room.

But the step from expert to leader asks for something else. Do less yourself. Make more possible. Give fewer answers. Ask better questions.

Whoever works that out early grows faster than whoever spends years trying to stay the best operator. Hence the title. You get further by doing less and carrying more weight.

Higher up, the trap changes shape. There it becomes influence without formal power, decisions made on half the information, and the weight of a call that touches hundreds of people. For leaders at director level who want to keep climbing the corporate ladder faster in a way that is good for the people around them, executive coaching is where that work usually happens.

One Question to Take With You

Think of someone you genuinely admire. Someone who got far and stayed warm along the way. Someone you would call a good person without hesitating.

You probably have someone in mind already.

Ask yourself what makes that person different. I would bet it has very little to do with a job title.

That is the second route. Climbing the corporate ladder faster and being able to look yourself in the eye go together fine, as long as you choose deliberately. On autopilot they come apart.


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Progress, not Perfectionism

Dear fellow-perfectionists: it’s not a strength, it’s a way of seeking approval.

In job interviews, people often humblebrag about their biggest weakness being perfectionism. It sounds like a hidden strength, doesn’t it?

Only, it’s not.

We tell ourselves, “I care a lot about my work. When I do something, I want it done right!”.

But deep down, there is small voice saying, “If I don’t do everything perfectly, people won’t value me. I feel like my worth depends on how flawless my work is. I’m scared of making mistakes—what if they stop respecting or liking me?”.

It’s great to work hard and aim for high quality. Those are good things.

But when perfectionism takes over, it can lead to stress, anxiety and burnout. Research shows that perfectionism can actually make it harder to reach our goals.

As leaders, we might notice team members who push themselves too hard, striving for impossible standards. At first glance, we might think, “Great! This person delivers quality.” But in the long run, it’s not good for them or the team because it’s not sustainable.

We can help by encouraging them to focus on progress, not perfection, and by reminding them that mistakes are part of learning.

So, how to find the line between doing good work and falling into perfectionism?

  • Set high goals without making them impossible or taking over our lives.
  • Focus on making progress instead of being perfect.
  • Ask yourself, “Is what I’m doing really making my work better, or am I stuck on tiny details that don’t add much value?”.

As Tony Robbins says, “perfectionism is the lowest possible standard – because it’s impossible to attain”.

Mistakes are part of learning. They’re not signs that you’re not good enough but chances to grow and improve.

Honesty, Curiosity and Self-Reflection

This might be controversial, but here’s something we need to talk about…

Social media is flooded with leadership quotes. We like them, we share them, and we think, “Gosh, when will my manager finally get this?” 🙄

But how often do we take a hard look at our own leadership?

Here’s the irony – most managers are on LinkedIn daily, yet many teams are still struggling.

It’s easy to scroll through content and believe the advice is for others. But true leadership starts with self-examination.

Are we actively seeking out feedback, especially when it’s tough to hear? Do we confront our own shortcomings?

Next time you come across a leadership quote, challenge yourself: Am I living up to this standard with my team?

If yes – how can you actually verify if this is true?

Keep the Dunning-Kruger effect in mind – people who objectively score among the bottom 0-25% on a particular skill rate themselves in the 50-75% bracket.

Unconscious incompetence is quite common.

❗ If you believe you’re doing great, but your team is consistently difficult or disengaged, it might be a sign to reevaluate your approach.

Here’s the truth – the leaders who practice honest self-reflection grow the fastest. They get promoted faster, score better on performance reviews, and lead happier teams.

Let’s not just scroll through inspirational quotes. Let’s live them.

Imagine the impact you could have by truly applying these principles.

Reflect deeply, lead with authenticity, and watch your team – and yourself – flourish. 💪

Great Leaders Are Great Communicators

Think of someone you know that communicates really well.

And someone that doesn’t.

What makes the difference?

Communication in leadership is like fine-tuning a musical instrument—it makes every performance better.

Especially for starting managers, getting this right from the beginning gives you a head start.

Here’s a challenge for you: 𝗰𝗵𝗼𝗼𝘀𝗲 𝗼𝗻𝗲 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵.

Need inspiration? Below you’ll find some ideas:

𝗔𝗰𝘁𝗶𝘃𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴
📌 Tip: Use reflective listening techniques, such as paraphrasing what the speaker has said to confirm understanding.

𝗖𝗹𝗲𝗮𝗿 𝗔𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻
📌 Tip: Before communicating, take a moment to organize your thoughts to ensure clarity and precision in your message.

𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻
📌 Tip: Remember WIIFM – “What’s In It For Me”? – A thought that’s often on our minds (we are human, after all). If you can pro-actively address this in your communication, you’re more convincing.

𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻
📌 Tip: Adjust your communication style to match the preferences of your audience—some may prefer directness, while others may need more context.

𝗔𝗰𝘁𝗶𝘃𝗲 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸
📌 Tip: Regularly ask for feedback on your communication style and effectiveness, showing you value continuous improvement.

𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗮𝗻𝗱 𝗪𝗵𝘆
📌 Tip: When giving instructions, starting meetings or sharing updates, always explain the context. You might see the bigger picture, but your audience might not.

𝗔𝘀𝗸𝗶𝗻𝗴 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀
📌 Tip: Ask open-ended questions that start with “what” or “how” to encourage detailed responses and deeper discussions.

Improving how you communicate can dramatically enhance your interactions and the impact you can make.

The Most Important Realization In Your Life

Is there life before death?

Wow, easy there, buddy. What a morbid question!

For many of us in the West, contemplating death is taboo. We avoid it at all costs.

While in many philosophies and cultures, from the Stoics to current day Tibet, contemplating our mortality is seen as an essential part of life.

In the West, we often overvalue “time = money”, and believe we are here on Earth only to be productive.

We can get too focused on promotions, raises or material success, forgetting that those things in itself do not lead to happiness.

We act like we only live to work.

But is that true?

Let’s do a thought experiment..

What if you knew you only have 1 more month to live?

Would you then lay awake at night, thinking about what your manager said to you? Or about that presentation that didn’t go as planned?

Would you add that extra project to your already full schedule, or would you choose to spend more time with friends or family?

Would you spend your commute mindlessly scrolling the news, or would you enjoy the colours in the sky?

If you would do things differently after hearing that news – why not do it now?

Work is an essential part of our life. But it’s not the reason why we’re here.

Reflect on what it means to you to live a full and happy life.

You don’t even have to switch jobs, as there are many ways to make your current job more enjoyable and meaningful.

In the evening, spend five minutes reflecting on your day. Write about moments or people that made you feel alive, connected, or genuinely happy.

This helps in recognizing the value of your daily experiences beyond work achievements and material success.

Burning yourself out chasing after more senior titles or money will not get you what you hope for. It never does in the end.

Instead, work to make a positive impact – on your team, your company and for your clients.

Work to grow, learn, and have fun.

Work to connect with people.

Work to support your life outside of work.

You only have one life.

Make the most out of it.

Creating Long-Term Behavioral Change – What’s The Secret?

Remember your New Year’s resolutions? How’s that going?

If yours are barely hanging on, you’re not alone — less than 10% of us keep them alive.

Harvard’s Kegan and Lahey’s groundbreaking book “Immunity to Change”, shows us why.

In a nutshell – we have ‘hidden commitments’ (subconscious promises) to ourselves, that conflict with our best intentions to change.

These deeply influence our actions.

Kegan and Lahey’s work shows how we unknowingly shield ourselves from change with our hidden commitments and fears, despite our efforts to evolve.

Without realizing this, long lasting change is almost impossible.

Take delegation, for example.

On the surface, it seems straightforward: you’re swamped with work and need to offload some tasks to your team.

However, despite your best intentions, you find yourself hesitating to delegate.

The Immunity to Change framework might reveal a hidden commitment to always being the one who solves problems.

Perhaps it’s driven by an underlying assumption that if you’re not the one fixing things, your value as a leader diminishes.

Another common workplace scenario is receiving feedback.

You know it’s essential for growth, yet each time feedback is offered, you defensively justify your actions or dismiss the suggestions.

This resistance could come from a conflicting hidden commitment to maintaining your self-image as competent and perfect.

Strengthened by the assumption that any criticism is a threat to your identity.

How to solve this? Visualize these internal dynamics, with an Immunity to Change-map.

It always consists of the same 4 columns:

1. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗮𝗶𝗺 𝘁𝗼 𝗱𝗼 (e.g., be a better listener),
2. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗲𝗻𝗱 𝘂𝗽 𝗱𝗼𝗶𝗻𝗴 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 (dismiss differing opinions),
3. 𝗢𝘂𝗿 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁𝘀 (only valuing aligned views),
4. 𝗧𝗵𝗲 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗳𝘂𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁𝘀 (believing I’m always right).

Our visible commitments (what we aim to do) and our hidden commitments conflict with each other.

By mapping this out, we can actually see why we are sabotaging our intentions to change.

Acknowledging these hidden commitments and the assumptions fueling them is the first step.

Next, challenge these beliefs. Do they really serve you? Or do you merely serve them?

Personally, I tried to become a better listener (1).

And at the same time, when listening I focused mostly on verifying if their story matched my beliefs (2), which blocks actual listening.

My hidden, subconscious, commitment to myself, was to only listen to opinions I agree with (3).

The hidden (and 𝘧𝘭𝘢𝘸𝘦𝘥) assumption: I know what’s right (4).

Mapping out your Immunity-to-Change map can lead to breakthroughs and transformational growth.

It works both for individuals, teams and organisations.

Ready to see what’s really holding you back? Message me to start mapping your route to real change.