How to Build a Leadership Pipeline Internally (Before You Need One)

David Buirs | Leadership Expert


How to Build a Leadership Pipeline Internally (Before You Need One)

Two years of solid work. One question you weren’t ready for. The promotion goes to someone else.

It happens more than people talk about.

And the strange part is, it had nothing to do with your performance. Your work was good. Your manager knew it. But when they asked who would take over your team, there was no one ready.

So the timing wasn’t right. Maybe next time.

No one told you that building a leadership pipeline internally is also building your own career.

So here’s what that can look like in practice.

What You’re Actually Looking For

Start thinking about one or two people on your team who might have the instincts for it. And “it” here doesn’t mean the best technical skills.

It means the human stuff.

Can they communicate when things get uncomfortable? Do they pull people together or pull away? Do others feel good after a conversation with them? Does the energy in the room go up a little when they’re in it?

Connection. Teamwork. A positive influence on morale. The ability to motivate someone on a bad day.

That’s what you’re actually looking for when you want to develop leadership potential from within.

What Happens When You Start Investing in Them

When you start investing in those people, you’ll see the results fairly quickly.

You have someone capable covering the team when you’re on holiday. Someone you can genuinely delegate to when you’re stretched. And people who feel developed tend to grow faster, stay longer, and enjoy their work more.

That last part is easy to underestimate.

This is exactly the kind of work I support managers with through management training – helping teams develop from the inside out, rather than relying on external hires every time a leadership gap opens up.

One Thing Worth Keeping in Mind

If you’re thinking about more than one candidate, be careful with how that lands in the team.

The moment people sense a competition, things get complicated. Building a leadership pipeline internally should feel like growth. Not a race.

The Bigger Picture

The technical side of leadership is changing fast. AI is taking on more of that work every year. What teams will need from their managers going forward is the part that can’t be automated. Coaching. Real listening. Clear communication.

The managers who are already developing these qualities in their people — and in themselves — will be the ones who are ready when the next opportunity opens up.

If you’re early in your leadership journey and want to work on this, leadership coaching is one way to get there with more clarity and less guesswork.

Unless you started your role only months ago, take a few minutes to think about this today.

When a senior role opens up, you’ll have an answer ready this time.

Interested or curious? Let’s chat. Plan your free introduction here. Zero obligation.

Why you freeze during tough conversations.

Leadership coaching Amsterdam | David Buirs

This article analyzes the physical stress response managers experience during difficult conversations. It provides practical self-regulation techniques based on neuroscience to reduce tension. The content establishes Personal Leadership as the foundation for effective communication.

You are standing at the door of the meeting room. You’ve rehearsed the script in your head three times, yet your chest feels tight and your breathing is shallow. You are about to deliver a confrontational message, and your body is in survival mode.

This isn’t a lack of preparation; it’s a biological reflex. Your system perceives social conflict as a physical threat. The urge to tense your muscles and shut down mentally is a defense mechanism that might protect you from pain, but it also isolates you from your team.

Personal Leadership starts with your own biology

Real leadership requires the courage to stay open when everything in you wants to armor up. We call this Personal Leadership. When you close your heart to protect yourself, you don’t just block the tension—you block the connection needed to achieve a result. You become a transmitter instead of a partner.

The key to less tension during difficult conversations lies in recognizing this physical constriction. The moment you feel your chest tighten, force yourself to release that tension. Relax your shoulders. Slow your breath. This is not a vague exercise; it is pure neuroscience to pull your brain out of ‘fight-or-flight’ mode.

The power of grounded confrontation

If you remain open, you unconsciously compel the other person to do the same. People sense whether you are speaking from fear or authority. By not suppressing the tension, but physically relaxing into it, you create space for an honest dialogue. You will notice team resistance decreases as soon as you stop building walls.

Whether it’s a performance review or correcting a senior expert, you don’t have to eliminate the fear. You only need to learn how to stay present with it without cramping up. That is the difference between a manager putting out fires and a leader who transforms.

Do you want to dive deeper into your own patterns? During a leadership coaching trajectory, we look together at what is still holding you back from facing confrontation with total composure.

Schedule a free introduction call here to discuss the possibilities for your context.

How to Handle Criticism at Work

David Buirs | Leadership Expert

How to handle criticism at work… It’s a question I often get. My reply: 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗼𝗻𝗹𝘆 𝗵𝘂𝗿𝘁𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘄𝗲 𝗹𝗮𝗯𝗲𝗹 𝗶𝘁?

Two people hear the same sentence from their boss. One feels judged. The other feels motivated. The words are identical. The reaction isn’t. Why?

Because the label, criticism or feedback, can’t be found in the words. It’s created in the mind of the receiver.

This is where the real power lies. You decide how much weight to give feedback. Some of it will be clumsy. Some will be unfair. Some will be pure gold. If you can sort, not absorb everything, you win. To take what serves you, and let the rest pass.

We often forget no one is perfect. Not you, not me, not the person giving feedback. We’re all trying our best, often imperfectly. Holding onto the illusion that you should look flawless makes feedback feel like a personal attack. Drop the illusion, and feedback becomes easier to hear.

Because in the end, the leaders who grow are not the ones who protect their image. They’re the ones who keep asking, “What can I learn here?” Over time, that choice changes everything.

Of course, this change doesn’t happen overnight. Curiosity is a muscle, and muscles strengthen slowly. So here’s an invitation: over the next five months, practice trading a little defensiveness for a little more curiosity each time feedback comes your way.

𝗠𝗼𝗻𝘁𝗵 𝟬 – 𝟭𝟬𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲: “I don’t think that’s accurate.”
𝗠𝗼𝗻𝘁𝗵 𝟭 – 𝟴𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟮𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “I don’t really agree with that… but can you give me an example?”
𝗠𝗼𝗻𝘁𝗵 𝟮 – 𝟲𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟰𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “That feels off to me. What do you see that makes you say it?”
𝗠𝗼𝗻𝘁𝗵 𝟯 – 𝟰𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟲𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “It’s hard to hear, though I think there may be truth in it. Can you tell me more?”
𝗠𝗼𝗻𝘁𝗵 𝟰 – 𝟮𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟴𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “I hadn’t thought of it that way. What else are you noticing?”
𝗠𝗼𝗻𝘁𝗵 𝟱 – 𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟭𝟬𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “That’s helpful. What’s one thing I could do differently next time?”

So…how to handle criticism at work? With curiosity.

Five months of practice might feel small now, but in five years, it could be the reason your career looks entirely different.

When Do You Become Too Self-critical?

“I’m just holding myself to a high standard.”
Are you?
Or are you just being harsh?

There’s a subtle trap many high performers fall into—especially new managers:

Mistaking self-criticism for motivation.

We think:
☑ “If I don’t push myself, I’ll get lazy.”
☑ “That wasn’t good enough—I should’ve done better.”
☑ “I need to be tough on myself, or I won’t improve.”

But neuroscience and psychology tell a different story.

🔬 Studies show that self-compassion, not self-judgment, leads to higher resilience, motivation, and long-term growth.

It’s not about going easy on yourself.
It’s about not tearing yourself down.

Here’s what helps me reframe:

“I did my best with the resources I had at that moment. Now, what can I learn for next time?”

That mindset still drives improvement—but without the emotional bruising.

Leadership is already tough. You don’t have to lead yourself with a whip.

How to Deal With Fear

David Buirs | Leadership Expert

Why Does “The Cave You Fear Hold the Treasure You Seek”?

I recently discovered this quote by Joseph Campbell in one of Brené Brown’s inspiring books: “The cave you fear to enter holds the treasure you seek.“

While reading it, I felt a strong ‘YES’! Because it captures how I’ve been trying to live the past few years.

For much of my life, I was quite shy, insecure, introverted. I felt trapped in an invisible cage of my own making. My dark cave contained many things—speaking up in groups, starting conversations with strangers, facing rejection, saying no to social invitations, or choosing work that aligned with my dreams, to name a few. Actually, mine was more of a giant storage hall than a cave.

Then, one day, after a profound personal experience, I began to see fear for what it is—just a feeling, like any other. Nothing more.

Fear has its place; without it, we wouldn’t survive. But there’s a difference between fear that signals real danger and self-limiting fear that holds us back.

So, I decided to do something uncomfortable every day. And slowly, my comfort zone has been expanding.

The treasure I found? Freedom and connection.

I left the safety of my previous career to now spending my days doing what I love. I’ve connected with so many interesting people by initiating a conversation. I no longer feel bad about expressing my opinions, expressing my needs, or saying no to things that don’t serve me.

Sure, there are still things that make me uncomfortable. But I choose to face them, and it gets easier every time.

Here are the steps I took, which you can do:

  1. Identify Your Cave: List the things that scare you, but aren’t dangerous. These are your self-limiting fears.
  2. Take Small Steps: Start small. Say hello to someone new. Share an idea in a meeting.
  3. Embrace Discomfort: Discomfort is temporary and a sign of growth.
  4. Reflect on Progress: Keep track of your experiences, and see your comfort zone expand.

Now, reading my progress log makes me smile. Some years years ago, saying, “Siri, play next song,” in a public place was something I struggled with.

This week, I’ll be speaking about leadership at public event.

Fear is still there—but it’s no longer in charge.

A controversial take on giving feedback..

Sometimes, not giving feedback is selfish.

We avoid it for two main reasons:

  1. We want to be liked.
  2. We fear confrontation.

Both are natural, but they’re also self-centered.

By holding back, we deny the other person a chance to grow. We think we’re sparing them, but really, we’re protecting ourselves.

I used to do this all the time early in my career. I withheld feedback, afraid of being disliked, or gave it only to boost my team’s performance, which ultimately served my interests. Neither approach worked.

Here’s what I’ve learned: feedback, when done right, is an act of care.

Give it regularly. Make it constructive—something they can actually use to improve.

Consider both dimensions:

  1. Rational: Be specific. Give it promptly. Offer clear suggestions for improvement.
  2. Emotional: Come from a place of genuine care. Don’t see the person as a problem to be fixed, but as someone worth investing in.

When feedback is both clear and compassionate, people will be more open to it.

It’s normal for it to feel awkward, especially when you’re new to leadership.

But if you’re not uncomfortable, you’re not leading.

Try it out, and let me know how it goes.

A Zen story With a Profound Lesson

Ever heard the Zen koan about the fish seller?

A koan is a short story to invoke insight.  I wasn’t sure to share it, as it’s quite abstract, but because I love it, I’m doing it anyway.

It goes like this:

“Banzan was walking through the market when he overheard a conversation between a fish seller and his customer.

The customer asked for the best piece of fish.

The seller replied, ‘All my pieces of fish are the best I have.’

Upon hearing this, Banzan was enlightened.”

Ok, that seller is either a genius, of desperately needs a marketing course. But what’s the point here actually?

It’s this: what if we saw every experience, every moment, as the best we have?

You might be thinking, “Yeah right, how is that aweful performance review the best moment I have?”

It’s not about the situation, it’s about how we 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦 the situation.

When you approach a meeting thinking, “I hate this,” you’re already creating stress. For yourself.

You can’t control this initial spark of stress or negativity, that’s just your mind doing its thing.

But the moment you become aware of if, you have a choice to go along with that story, or not.

Usually, we go along with the mind’s story, and start having an internal conversation with ourselves about how this or that is terrible.

The result? It creates tension and drain your energy.

Instead, consider this approach:

✅ Before the meeting, take a moment to breathe and set an intention.
Think, “What can I gain from this meeting?”

✅ Realize: 𝗬𝗼𝘂’𝗿𝗲 𝗼𝗸𝗮𝘆. 𝗬𝗼𝘂’𝗿𝗲 𝗮𝗹𝗶𝘃𝗲.
✅ During the meeting, engage actively. Focus on understanding and connecting with the other, and contributing your best.
✅ After the meeting, find one positive takeaway, even if it’s small.

This shift in mindset doesn’t make the meeting (or situation) perfect, but it reduces the stress and helps you find value in the experience.

Even in our toughest moments, our bodies perform miracles. Billions of cells are working every second to keep us alive and functioning. This perspective can be incredibly empowering.

For managers, judging and resisting saps your energy.

Accepting each moment as it is can recharge your leadership and give you the clarity to inspire your team.

This doesn’t mean you can’t try to improve situations, or your life. To grow, learn. But when done from a state of accepting every moment as it is, without resistance, is so much more powerful.

So, what caused this major shift in Banzan after hearing that conversation?

He realized that his tendency to think “I don’t want this, I want that” was making him miserable.

And the lesson from the seller’s perspective: everything we do is the best in that moment. Big tasks or small, they all matter.

Try seeing each moment as perfect.

I know from experience: it’s not easy, but the better you get at this, the happier you’ll be.

<3

Honesty, Curiosity and Self-Reflection

This might be controversial, but here’s something we need to talk about…

Social media is flooded with leadership quotes. We like them, we share them, and we think, “Gosh, when will my manager finally get this?” 🙄

But how often do we take a hard look at our own leadership?

Here’s the irony – most managers are on LinkedIn daily, yet many teams are still struggling.

It’s easy to scroll through content and believe the advice is for others. But true leadership starts with self-examination.

Are we actively seeking out feedback, especially when it’s tough to hear? Do we confront our own shortcomings?

Next time you come across a leadership quote, challenge yourself: Am I living up to this standard with my team?

If yes – how can you actually verify if this is true?

Keep the Dunning-Kruger effect in mind – people who objectively score among the bottom 0-25% on a particular skill rate themselves in the 50-75% bracket.

Unconscious incompetence is quite common.

❗ If you believe you’re doing great, but your team is consistently difficult or disengaged, it might be a sign to reevaluate your approach.

Here’s the truth – the leaders who practice honest self-reflection grow the fastest. They get promoted faster, score better on performance reviews, and lead happier teams.

Let’s not just scroll through inspirational quotes. Let’s live them.

Imagine the impact you could have by truly applying these principles.

Reflect deeply, lead with authenticity, and watch your team – and yourself – flourish. 💪