How to Build a Leadership Pipeline Internally (Before You Need One)

David Buirs | Leadership & Executive Coach

How to Build a Leadership Pipeline Internally (Before You Need One)

David Buirs is a leadership coach and management trainer based in Amsterdam. This article explains how to recognise and develop leadership potential within your team, why doing so also strengthens your own career as a manager, and which pitfalls to avoid. Written for managers with 0 to 4 years of leadership experience.

Two years of solid work. One question you weren't ready for. The promotion goes to someone else.

It happens more than people talk about.

And the strange part is, it had nothing to do with your performance. Your work was good. Your manager knew it. But when they asked who would take over your team, there was no one ready.

So the timing wasn't right. Maybe next time.

No one told you that building a leadership pipeline internally is also building your own career.

So here's what that can look like in practice.

What You're Actually Looking For

Start thinking about one or two people on your team who might have the instincts for it. And "it" here doesn't mean the best technical skills.

It means the human stuff.

Can they communicate when things get uncomfortable? Do they pull people together or pull away? Do others feel good after a conversation with them? Does the energy in the room go up a little when they're in it?

Connection. Teamwork. A positive influence on morale. The ability to motivate someone on a bad day.

That's what you're actually looking for when you want to develop leadership potential from within.

What Happens When You Start Investing in Them

When you start investing in those people, you'll see the results fairly quickly.

You have someone capable covering the team when you're on holiday. Someone you can genuinely delegate to when you're stretched. And people who feel developed tend to grow faster, stay longer, and enjoy their work more.

That last part is easy to underestimate.

This is exactly the kind of work I support managers with through management training. Helping teams develop from the inside out, rather than relying on external hires every time a leadership gap opens up.

One Thing Worth Keeping in Mind

If you're thinking about more than one candidate, be careful with how that lands in the team.

The moment people sense a competition, things get complicated. Building a leadership pipeline internally should feel like growth. Not a race.

The Bigger Picture

The technical side of leadership is changing fast. AI is taking on more of that work every year. What teams will need from their managers going forward is the part that can't be automated. Coaching. Real listening. Clear communication.

The managers who are already developing these qualities in their people — and in themselves — will be the ones who are ready when the next opportunity opens up.

If you're early in your leadership journey and want to work on this, leadership coaching is one way to get there with more clarity and less guesswork.

Unless you started your role only months ago, take a few minutes to think about this today.

When a senior role opens up, you'll have an answer ready this time.


Interested or curious? Let's chat. Plan your free introduction here. Zero obligation.

How to Influence Without Authority as an Early-Career Manager

David Buirs | Leadership Coach & Management Trainer

Influence Without Authority: What Most New Managers Get Wrong

David Buirs is a leadership coach based in Amsterdam who works with new and early-career managers. This article explains why influence at work functions like a currency that must be built before it can be spent, drawing on research by Adam Grant on reciprocity and giving at work. Readers learn how to build credibility, frame requests effectively, and create real organizational impact without relying on positional authority.

You send the message. You follow up. You get a polite non-answer.

Your title is real. Your influence is not there yet. And those are two very different things.

This is the gap nobody prepares you for when you step into a leadership role. The people around you, your team, other departments, senior stakeholders, none of them owe you cooperation. Not yet. You have to earn the right to move them.

That sounds harsh. It is also just how trust works between humans.


Influence is a currency

Think of it that way. Not as a switch you flip when you get promoted. As a bank account.

You can only spend what you have already deposited. When you walk into a new role, your balance is close to zero.

Most new managers don't realize this. They assume the title carries weight. So they start making requests before they've built anything. They ask Marketing to reprioritize. They tell Engineering what needs to happen by Friday. They give feedback their team didn't ask for and isn't ready to hear.

Then they wonder why nothing moves.

Organizational psychologist Adam Grant spent years studying how people build influence at work. His research found something counterintuitive. The most generous people in an organization tend to accumulate the most influence over time. Not because generosity is a tactic. Because people remember who made their work easier. You can read more about the underlying research in Grant's work on givers, takers, and how influence actually spreads through organizations.

The managers who try to extract cooperation before building trust get compliance at best. They get teams that do the minimum. They get departments that route around them.


The deposits come first

Before you think about asking for anything, think about what you're putting in.

Make other people look good. Give credit publicly when your team delivers. Loop in someone's manager when a cross-team project goes well. Offer to take the first draft off someone's plate. These are small moves. Over months, they build a reputation that precedes you.

Build relationships before you need them. This sounds obvious. Most managers skip it anyway. They're too busy. They'll connect later. Then they show up when they need something, and they're a stranger making a demand.

If you invest in relationships when nothing is at stake, you stop being a stranger. That changes everything when something is at stake.

This applies to your own team too. If the only time you talk to someone is in a one-on-one or when you need something, they feel it. You become transactional. People do the minimum for transactional managers.


How to make requests that actually land

Once you've built something, you can start spending it. But even then, how you ask matters.

Everyone around you is listening to the same internal station: What's In It For Me. When you make a request, they're not thinking about your deadline. They're thinking about their own priorities, their manager, their reputation.

So frame your ask around them.

To a team member: not "I need you to finish this by Friday." Try: "Delivering this on time will get you visibility with leadership."

To another department: not "Can you prioritize our request?" Try: "This feature is what enterprise customers keep mentioning. Moving it up puts your team in a strong position for the Q3 review."

You're not manipulating anyone. You're doing the work of connecting your need to their reality. Most people skip that step.


Ask questions you actually want answered

There's a difference between asking a question and genuinely wanting the answer.

When you ask "what would it take to get this done this week?" and you actually listen, something changes. You learn about constraints you didn't know existed. You find room for compromise. The other person starts to feel like a collaborator, not an obstacle.

Even with your own team, questions tend to get more commitment than instructions. "How do you think we should approach this?" creates ownership. "Here's what we're doing" creates compliance, if you're lucky.

To other departments: not "We need this by Friday." Try: "Friday is our ideal timeline. What's realistic on your end?"

Questions get you information. And they make people feel heard. Both matter more than most managers expect.


Connect it to something bigger than your deadline

People tune out when you talk about your project's timeline. They pay attention when you connect it to what actually matters.

To your team: not "we need to hit this deadline." Try: "Leadership is watching this project. Delivering well shows we can execute under pressure."

To other departments: not "we need this next quarter." Try: "The company is pushing into enterprise. This feature keeps coming up in those conversations."

People want to work on things that matter. Showing them why your thing matters is not spin. It is leadership.


This feels slow. That's the point.

Building influence the right way takes months. That can feel frustrating when you're already underwater.

But the alternative is faster and it doesn't work. Managers who lean on positional authority before they've built trust get teams that do the minimum and departments that work around them.

The managers who figure this out get things done across the whole organization. Long after anyone has stopped counting who owes whom what.

This is one of the first things we look at together in business coaching for leaders. At a more senior level, in executive coaching, the same dynamics apply. The stakes are just higher and the political landscape is more complex.

For organizations that want to build this capability across an entire management layer, a structured leadership track is often a more scalable way to get there.


Where to start

Pick one person you need something from this month. Before you ask, figure out what they actually care about. Frame your request around that. Connect it to something the company is working toward. Then ask a real question and listen to the answer.

That's it. Start there.

Curious what this looks like for your specific situation? Plan a free introduction here. Zero obligation.

Why you freeze during tough conversations.

Leadership coaching Amsterdam | David Buirs

This article analyzes the physical stress response managers experience during difficult conversations. It provides practical self-regulation techniques based on neuroscience to reduce tension. The content establishes Personal Leadership as the foundation for effective communication.

You are standing at the door of the meeting room. You’ve rehearsed the script in your head three times, yet your chest feels tight and your breathing is shallow. You are about to deliver a confrontational message, and your body is in survival mode.

This isn’t a lack of preparation; it’s a biological reflex. Your system perceives social conflict as a physical threat. The urge to tense your muscles and shut down mentally is a defense mechanism that might protect you from pain, but it also isolates you from your team.

Personal Leadership starts with your own biology

Real leadership requires the courage to stay open when everything in you wants to armor up. We call this Personal Leadership. When you close your heart to protect yourself, you don’t just block the tension—you block the connection needed to achieve a result. You become a transmitter instead of a partner.

The key to less tension during difficult conversations lies in recognizing this physical constriction. The moment you feel your chest tighten, force yourself to release that tension. Relax your shoulders. Slow your breath. This is not a vague exercise; it is pure neuroscience to pull your brain out of ‘fight-or-flight’ mode.

The power of grounded confrontation

If you remain open, you unconsciously compel the other person to do the same. People sense whether you are speaking from fear or authority. By not suppressing the tension, but physically relaxing into it, you create space for an honest dialogue. You will notice team resistance decreases as soon as you stop building walls.

Whether it’s a performance review or correcting a senior expert, you don’t have to eliminate the fear. You only need to learn how to stay present with it without cramping up. That is the difference between a manager putting out fires and a leader who transforms.

Do you want to dive deeper into your own patterns? During a leadership coaching trajectory, we look together at what is still holding you back from facing confrontation with total composure.

Schedule a free introduction call here to discuss the possibilities for your context.

How to Handle Criticism at Work

David Buirs | Leadership & Executive Coach

How to handle criticism at work… It’s a question I often get. My reply: 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗼𝗻𝗹𝘆 𝗵𝘂𝗿𝘁𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘄𝗲 𝗹𝗮𝗯𝗲𝗹 𝗶𝘁?

Two people hear the same sentence from their boss. One feels judged. The other feels motivated. The words are identical. The reaction isn’t. Why?

Because the label, criticism or feedback, can’t be found in the words. It’s created in the mind of the receiver.

This is where the real power lies. You decide how much weight to give feedback. Some of it will be clumsy. Some will be unfair. Some will be pure gold. If you can sort, not absorb everything, you win. To take what serves you, and let the rest pass.

We often forget no one is perfect. Not you, not me, not the person giving feedback. We’re all trying our best, often imperfectly. Holding onto the illusion that you should look flawless makes feedback feel like a personal attack. Drop the illusion, and feedback becomes easier to hear.

Because in the end, the leaders who grow are not the ones who protect their image. They’re the ones who keep asking, “What can I learn here?” Over time, that choice changes everything.

Of course, this change doesn’t happen overnight. Curiosity is a muscle, and muscles strengthen slowly. So here’s an invitation: over the next five months, practice trading a little defensiveness for a little more curiosity each time feedback comes your way.

𝗠𝗼𝗻𝘁𝗵 𝟬 – 𝟭𝟬𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲: “I don’t think that’s accurate.”
𝗠𝗼𝗻𝘁𝗵 𝟭 – 𝟴𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟮𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “I don’t really agree with that… but can you give me an example?”
𝗠𝗼𝗻𝘁𝗵 𝟮 – 𝟲𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟰𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “That feels off to me. What do you see that makes you say it?”
𝗠𝗼𝗻𝘁𝗵 𝟯 – 𝟰𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟲𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “It’s hard to hear, though I think there may be truth in it. Can you tell me more?”
𝗠𝗼𝗻𝘁𝗵 𝟰 – 𝟮𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟴𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “I hadn’t thought of it that way. What else are you noticing?”
𝗠𝗼𝗻𝘁𝗵 𝟱 – 𝟬% 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲 / 𝟭𝟬𝟬% 𝗰𝘂𝗿𝗶𝗼𝘂𝘀: “That’s helpful. What’s one thing I could do differently next time?”

So…how to handle criticism at work? With curiosity.

Five months of practice might feel small now, but in five years, it could be the reason your career looks entirely different.

When Do You Become Too Self-critical?

“I’m just holding myself to a high standard.”
Are you?
Or are you just being harsh?

There’s a subtle trap many high performers fall into—especially new managers:

Mistaking self-criticism for motivation.

We think:
☑ “If I don’t push myself, I’ll get lazy.”
☑ “That wasn’t good enough—I should’ve done better.”
☑ “I need to be tough on myself, or I won’t improve.”

But neuroscience and psychology tell a different story.

🔬 Studies show that self-compassion, not self-judgment, leads to higher resilience, motivation, and long-term growth.

It’s not about going easy on yourself.
It’s about not tearing yourself down.

Here’s what helps me reframe:

“I did my best with the resources I had at that moment. Now, what can I learn for next time?”

That mindset still drives improvement—but without the emotional bruising.

Leadership is already tough. You don’t have to lead yourself with a whip.

How to Deal With Fear

David Buirs | Leadership Expert

Why Does “The Cave You Fear Hold the Treasure You Seek”?

I recently discovered this quote by Joseph Campbell in one of Brené Brown’s inspiring books: “The cave you fear to enter holds the treasure you seek.

While reading it, I felt a strong ‘YES’! Because it captures how I’ve been trying to live the past few years.

For much of my life, I was quite shy, insecure, introverted. I felt trapped in an invisible cage of my own making. My dark cave contained many things—speaking up in groups, starting conversations with strangers, facing rejection, saying no to social invitations, or choosing work that aligned with my dreams, to name a few. Actually, mine was more of a giant storage hall than a cave.

Then, one day, after a profound personal experience, I began to see fear for what it is—just a feeling, like any other. Nothing more.

Fear has its place; without it, we wouldn’t survive. But there’s a difference between fear that signals real danger and self-limiting fear that holds us back.

So, I decided to do something uncomfortable every day. And slowly, my comfort zone has been expanding.

The treasure I found? Freedom and connection.

I left the safety of my previous career to now spending my days doing what I love. I’ve connected with so many interesting people by initiating a conversation. I no longer feel bad about expressing my opinions, expressing my needs, or saying no to things that don’t serve me.

Sure, there are still things that make me uncomfortable. But I choose to face them, and it gets easier every time.

Here are the steps I took, which you can do:

  1. Identify Your Cave: List the things that scare you, but aren’t dangerous. These are your self-limiting fears.
  2. Take Small Steps: Start small. Say hello to someone new. Share an idea in a meeting.
  3. Embrace Discomfort: Discomfort is temporary and a sign of growth.
  4. Reflect on Progress: Keep track of your experiences, and see your comfort zone expand.

Now, reading my progress log makes me smile. Some years years ago, saying, “Siri, play next song,” in a public place was something I struggled with.

This week, I’ll be speaking about leadership at public event.

Fear is still there—but it’s no longer in charge.

A controversial take on giving feedback..

Sometimes, not giving feedback is selfish.

We avoid it for two main reasons:

  1. We want to be liked.
  2. We fear confrontation.

Both are natural, but they’re also self-centered.

By holding back, we deny the other person a chance to grow. We think we’re sparing them, but really, we’re protecting ourselves.

I used to do this all the time early in my career. I withheld feedback, afraid of being disliked, or gave it only to boost my team’s performance, which ultimately served my interests. Neither approach worked.

Here’s what I’ve learned: feedback, when done right, is an act of care.

Give it regularly. Make it constructive—something they can actually use to improve.

Consider both dimensions:

  1. Rational: Be specific. Give it promptly. Offer clear suggestions for improvement.
  2. Emotional: Come from a place of genuine care. Don’t see the person as a problem to be fixed, but as someone worth investing in.

When feedback is both clear and compassionate, people will be more open to it.

It’s normal for it to feel awkward, especially when you’re new to leadership.

But if you’re not uncomfortable, you’re not leading.

Try it out, and let me know how it goes.

A Zen story With a Profound Lesson

Ever heard the Zen koan about the fish seller?

A koan is a short story to invoke insight.  I wasn’t sure to share it, as it’s quite abstract, but because I love it, I’m doing it anyway.

It goes like this:

“Banzan was walking through the market when he overheard a conversation between a fish seller and his customer.

The customer asked for the best piece of fish.

The seller replied, ‘All my pieces of fish are the best I have.’

Upon hearing this, Banzan was enlightened.”

Ok, that seller is either a genius, of desperately needs a marketing course. But what’s the point here actually?

It’s this: what if we saw every experience, every moment, as the best we have?

You might be thinking, “Yeah right, how is that aweful performance review the best moment I have?”

It’s not about the situation, it’s about how we 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦 the situation.

When you approach a meeting thinking, “I hate this,” you’re already creating stress. For yourself.

You can’t control this initial spark of stress or negativity, that’s just your mind doing its thing.

But the moment you become aware of if, you have a choice to go along with that story, or not.

Usually, we go along with the mind’s story, and start having an internal conversation with ourselves about how this or that is terrible.

The result? It creates tension and drain your energy.

Instead, consider this approach:

✅ Before the meeting, take a moment to breathe and set an intention.
Think, “What can I gain from this meeting?”

✅ Realize: 𝗬𝗼𝘂’𝗿𝗲 𝗼𝗸𝗮𝘆. 𝗬𝗼𝘂’𝗿𝗲 𝗮𝗹𝗶𝘃𝗲.
✅ During the meeting, engage actively. Focus on understanding and connecting with the other, and contributing your best.
✅ After the meeting, find one positive takeaway, even if it’s small.

This shift in mindset doesn’t make the meeting (or situation) perfect, but it reduces the stress and helps you find value in the experience.

Even in our toughest moments, our bodies perform miracles. Billions of cells are working every second to keep us alive and functioning. This perspective can be incredibly empowering.

For managers, judging and resisting saps your energy.

Accepting each moment as it is can recharge your leadership and give you the clarity to inspire your team.

This doesn’t mean you can’t try to improve situations, or your life. To grow, learn. But when done from a state of accepting every moment as it is, without resistance, is so much more powerful.

So, what caused this major shift in Banzan after hearing that conversation?

He realized that his tendency to think “I don’t want this, I want that” was making him miserable.

And the lesson from the seller’s perspective: everything we do is the best in that moment. Big tasks or small, they all matter.

Try seeing each moment as perfect.

I know from experience: it’s not easy, but the better you get at this, the happier you’ll be.

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